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True or False: Cables are the Most Important Component in Your System.
Answer: False.
There is a lot of hype, misinformation, and plain old malarkey out there regarding what cables can and can't do. It seems that every year brings a slew of new cable companies claiming incredible levels of system enhancement. Some claim that audio cables are the most important component in your system. Others claim that their (magical) HDMI Cable will actually smooth the picture, filtering out unwanted picture errors. Even more, some claim that spending over $10,000 on a pair of Speaker Cables is a worthwhile, even necessary expense! We're sorry, we are a cable company, and even we have to call balderdash. If you took that $10,000 and put it into better loudspeakers, you would definitely net a HUGE improvement over what ANY $10,000 cable could do.
Obvious Visual or Audible Improvement Guaranteed
Maybe this is what makes us different, but we build premium cables that actually DO something. You see, we are a team of dedicated Audio/Home Theater Enthusiasts ourselves, and we actually build common-sense premium cables that actually work. You see, most cable companies figure they can just baffle customers with BS to hock their wares. Not so here. We give you, the Audio/Home Theater enthusiast, a whole lot more credit. Because with cables, you cannot magically break the laws of physics on a whim. Our cables use the actual physics of what happens when you run a signal down a wire in a given application to provide obvious visible or audible improvement to your system.
We know there are a lot of people out there that think ALL premium cables are snake oil. We do not blame these folks a bit. There have been a lot of shenanigans over the years, and it is logical to anyone paying attention that there are people out there who will say ANYTHING to sell their products. Well, we are here to change all that. We are here to show anyone who is willing to try that properly designed cables CAN make a difference, and you don't need $100,000 worth of gear, or classically-trained eyes/ears, to see/hear it.
Real-World Science = Real-World Performance
Doing the opposite of what most (if not all) other cable companies do has actually been the secret of our success. Our cables are built around the actual physics of what happens when you run a signal down a wire. Our backgrounds are in product design, engineering, and R&D, and we simply cannot build cables any other way. In fact, whenever we are developing a new product, the final stage of development is in our sound lab, using real-world gear. If the cable cannot pass a single-blind test, it is back to the drawing board. You see, we build cables with the requirement that you actually have to be able to SEE or HEAR a difference. Because, in our opinion, what is the point otherwise? Even the prettiest, thickest cable in the world is simply a decoration if it does not actually do something you can see or hear.
Our focus is on signal purity. There are a lot of cables out there that are designed to alter the signal as it passes down them (e.g. silver-plated conductors, high inductance, etc.). Our guess is that these companies do this to show their cables actually do something, albeit in the realm of signal alteration.
See and Hear Your System, Not Your Cables
Our cables are all built around the simple premise that the signal must not be changed as it runs down the wire. Our cables are built to pass as much of the signal from one end to the other, without altering it in any way. Our guess is that you like the way your gear is supposed to sound, and we want to help you hear as much as your gear has to offer as possible. We make our cables perfectly sonically/visibly neutral so that you see/hear your system, not your cables. In fact, the most common piece of feedback we get about our Ultimate Speaker Cable is that when it is plugged in, it sounds as if a blanket has been lifted off the speaker. Customers are amazed to finally hear how good their system can really sound, and this type of response is precisely why we work so hard to do what we do.
"Ultimate" Cables for Your System
People often ask us why we call all of our cables the "Ultimate". The simple truth is that we truly design every cable to be the "Ultimate" of what it can be. The Ultimate in performance, the Ultimate in quality, and especially, the Ultimate in VALUE. There are definitely cables out there more expensive than ours, as well as cables far cheaper. However, what you will find with Cobalt Cables is that NOTHING can touch our performance, quality, and value at anywhere close to our price range. Also, having multiple models of cabling is usually just an old retail trick to sell more of the "middle" option. That is, with a traditional "good", "better", and "best" option, the retailer knows that most people will buy the "better" option. With Cobalt, though, the buying experience is completely different. EVERY model is our best effort towards its given application, so you never have to wonder what you would be giving up with a "good" option, or why you should pay more for the "best" option. Simply know that when you buy Cobalt Cable, you only buy the best.
Give Us a Try, We Think You Will Like What You See/Hear
One of the things that makes Cobalt Cable special (and we have done this from Day One) is our unprecedented 90-day money-back guarantee and lifetime warranty with every cable. Why don't other retailers offer such incredible guarantees with their products? We have no idea. Our opinion is that even though we think the world of our cables, we know the only opinion that matters is YOURS. This is why we want to give you a full three months to try our cables out in YOUR system, in YOUR home, to let YOUR eyes/ears decide what is going to be right for you. And if our cables are not right for you, simply send them back for a full refund (please see Warranty Page for more information). We know that there are LOTS of other cable companies out there, and you probably would do just fine going with Better Cables, or even AV Cable.com. However, if you are looking for true high-end-retail levels of good looks, quality, and performance, we think that Cobalt Cable will be the only real choice for you. Want to hear more? Click here for real reviews from real customers of their cables by Cobalt.
Best-in-Class Quality and Reliability is No Accident
Also, you will find that our cables are built with a level of quality and craftsmanship that is simply absent from all other cables on the market, which is why we can guarantee them for life. Even though we offer such generous guarantees on our products, our return rate is still less than 3%! We take great pride in this, since we know there are lots and lots of satisfied customers of ours out there, which is why we work so hard at doing what we do.
On top of this, we want you to know that ALL assembly of our products is done by our own staff, in our own facility, in the USA. With each and every one of our cables, you will see what good old fashioned American craftsmanship, quality, and workmanship are all about.
Since we build all of our own cables, we know the incredible levels of quality that go into our products. We sometimes joke with our customers that they could probably water ski with our cables if they wanted to. The simple truth is that NO other cables are made like a Cobalt Cable, guaranteed.
Double Your Money, or Your Money Back
We, of course, think the world of our cables, but to our knowledge, we are the ONLY cable company that guarantees their superiority. We GUARANTEE that our cables will outperform, outlast, and simply out do ANY retail cable costing up to TWICE AS MUCH. Go ahead, compare our products against what you have in your system. We think you will agree with our thousands and thousands of customers, as well as every professional reviewer that has ever spent any time with our product, that Cobalt Cables are in their own league.
Let Us Help YOU Get the Most Out of YOUR System
Our friendly service personnel are heavily trained in everything from room acoustics to the latest gear. When you call or email us, you are directly connected with an EXPERT. We love giving out no-nonsense advice to assist people with everything from setting up their system right, to making the connection/cabling decisions to get the most out of their gear. We can assist you with everything from making the most of the connections in your system, to doing the pre-wiring of your new dedicated home theater (and everything in between). We are glad to share our experience and expertise to assist you with getting the most out of your gear.
Unleash Your System's Potential with Cobalt Cables Today
Go ahead, give us a try. With unrivaled performance, quality, and guarantees, we know you will be happy. Our friendly service personnel are available via phone (Toll-Free 877-626-2258) or via email (info@cobaltcable.com) to assist you. We know that once you see our products, and see/hear them in action, it will be obvious why Cobalt Cables are the best cables built. Period.
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