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Hello, and a happy August to you! Before we know it, school bells will be ringing and leaves on the trees will be turning. All of these signs point to one thing...it is the perfect time to buy cables!

In this newsletter, we will be discussing a common issue for home theater cable customers. What is the REAL difference between Coaxial (Coax) and optical (Toslink) digital audio cables? Well, we'll tell you. In fact, we will probably tell you more than you'd ever want to know! We will also highlight what is new at Cobalt Cable, including current promotions. Here is an outline of this newsletter:

Toslink vs. Coax
Cobalt Cable Promotions
Warrantees and Guarantees
Privacy Policy
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Sign Up for Future Newsletters
Newsletter Feedback
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Coax vs. Toslink, The True Hollywood Story

First of all, lets start with a couple of definitions:

Coaxial (Coax) Digital Audio Cable: Transfers a digital audio signal, via electricity traveling down a copper wire, over a shielded 75 Ohm coaxial cable. 75 Ohm RCA connectors are used on both ends. The connector for this connection looks like this:

Optical (Toslink) Digital Audio Cable: Transfers a digital audio signal, via a red light beam, over a fiber-optic cable. A fiber optic cable is simply several small strands of polished plastic specifically designed to transfer light. The connector for this connection looks like this:

OK, now for the bombshell. In our opinion, the performance difference between Coax and Toslink connections is negligible. That is not to say that each connection cannot sound different, though. We believe that any audible difference between the two connections stems from differences in the quality of the electronics, NOT the type of connection. For example, if a CD player uses superior quality components for its Coax digital audio connection and inferior components for its Toslink connection, then it is reasonable to assume that the Coax could have superior sound quality. The bottom line is, neither type of connection is inferior to the other for digital audio connections. Both connections are equally suited for multi-channel digital audio connection duty.

If you ever have to choose between these two types of connections, performance will basically be a moot point. So, how do you choose? Well, lets look at the physical characteristics of each cable/connection.

A Coax cable is more sturdy and durable than a digital optical (Toslink) cable. However, due to its metal shielding and conductor, a Coax cable will transfer grounding problems from one component to another if they already exist. That is, if there are ground loop problems stemming from electrical abnormalities in the electronics, the cable may carry ground or "hum" noise from one component to the other. However, these problems are fairly rare, and the Coax cable will ONLY exhibit the problems if they are already there. It will NOT create any new ones.

An optical (Toslink) cable, on the other hand, is more fragile than a coaxial cable. If stepped on, a Toslink cable can be crushed and thus be destroyed. However, an optical connection is immune to possible ground or "hum" problems because it does not contain any metal.

Confused yet? Wait there's more! There are also usability differences between the two cables. A Coax cable uses a standard male RCA plug, which is very easy to plug-in. On the other hand, a Toslink cable uses a quasi-pentagonal connector, which must be aligned properly to be inserted. It will only go in one way, which makes it a lot harder to work with. With most equipment racks requiring us to become a contortionist with near-perfect night-vision to make any sort of connection, the ease of use of the familiar RCA is a good thing!

So, what is the moral of the story here? With everything else being equal, we prefer a Coax digital audio connection. This is simply because a Coax digital audio cable is more durable, easier to use, and less expensive (in most cases) than a similar quality Toslink cable. Your mileage may vary, but if you stick with what makes the most sense in YOUR setup, you really can't go wrong.

Promotions? Have We Got a Deal for You!

First and foremost, we want to thank our customers who responded to our "Five Minute, $10 Survey". Your opinions are truly invaluable, and have really helped us make sure we are offering the best products possible.

If you haven't had a chance to fill out this survey, don't forget that you will earn a $10 gift certificate for taking the time (approximately 5-10 minutes) to share your opinions with us. That is like a $10 bill for taking five minutes to help us improve our cables. Pretty sweet deal! Here is the link to the survey page:

Click Here to Take the Survey

Also, we are still running our "Share the Savings" program. Do you have a friend that might like a Cobalt Cable or two? Send them a 10% off coupon, and receive a 10% off coupon for yourself. We will not further contact your friend in any way (and we will NEVER share ANY personal information with ANY other parties). Here is a link to the "Share the Savings" page:

Click Here to Share the Savings at CobaltCable.com!

Industry-Leading Warrantees and Guarantees on Every Cable Sold!

All of our standard cables come with a 90-day money-back guarantee. If, for any reason, you are not totally satisfied with your Cobalt Cable purchase, simply return your cable(s) within 90 days from the purchase date for a full refund.

We also offer a lifetime "no questions asked" exchange policy on all of our cables (even custom cables). That is, no matter what happens to your Cobalt Cable product, simply return the original nonfunctional cable for an equivalent replacement, free of charge*.

* -Please see our "Warrantees and Guarantees" page for more information.


Privacy Policy

At Cobalt Cable, privacy and trust are very important to us. We have NEVER, nor will we EVER share any customer information with any outside companies. In our opinion, this is a breech of trust, and just plain-old bad form. Of course, you are more than welcome to tell all of your friends, relatives, mailmen, crossing guards, construction workers, and anyone else who will listen about us!

Forward This Newsletter to a Friend!

Do you have a friend that you might want to forward this newsletter on to? HTML e-mails, like this one, do not always forward correctly from all e-mail programs. Simply click on the link below, and we will do it for you!

Click Here to Forward This Newsletter

Sign Up for Future Cobalt Cable Newsletters!

Want to keep up to date with not only the latest news and promotions at Cobalt Cable, but also learn about Audio and Home Theater issues? Click on the link below to sign-up for our monthly newsletter at the unbelievable introductory price of \$0.00! That is over 7327% off of newsstand prices!

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Have an Opinion? Pull Up a Soapbox!

Do you have any feedback about our newsletters, or ideas for future newsletters you would like to share with us? We would love to hear from you! Please click on the link below to contact us with your thoughts and opinions.

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Conclusion

Well, that is it for the latest issue of the Cobalt Cable Gazette. Next month we will be looking at yet another common cable/connection issue, and announcing the availability of several highly-anticipated new products! Until next time, we hope all of your connections are true.


Best Regards,

Cobalt Cable - True Premium Cables
www.cobaltcable.com

Toll-Free: (877) 6-COBALT